Kristina's Journey
About Kristina
Kristina is a transformation expert who helps teams and organizations recognize change as a constant dynamic — and use it as an opportunity to evolve. By bringing together years of consulting experience and professional coaching expertise, she supports people in connecting more deeply with themselves and with each other, enabling teams to become more resilient and actively shape change together.
Before we started, Kristina already knew that she wanted to combine her business consulting expertise with her professional coaching experience — and that one of her favorite topics was change.
What she didn’t yet know was why transformation fascinated her so deeply. She was also unsure whether she wanted to work with corporate or private clients — and at times even questioned whether self-employment was truly her path.
Through the Personal Identity Journey, Kristina discovered how strongly her personal values and signature strengths support her in being self-employed. Reflecting on her life using the KAIROS model — the first step of Personal Storytelling — she realized that embracing and actively shaping change as a path to personal growth has been the guiding theme of her life. It also revealed how her sense of meaning and purpose is deeply connected to that narrative.
Journey overview
To give you a deeper sense of how our collaboration unfolded, here’s a look at the structure and key elements that shaped Kristina’s journey. Every collaboration is unique — yet this framework shows what becomes possible when clarity, curiosity, and courage come together to create true connection: first with oneself, and then with the work and impact one wants to bring into the world.
Specs
Working weeks: 10
Journey in numbers
Working sessions: 9
Joint working hours: 19
Services booked
Personal Identity Journey
Personal Storytelling
Step 1
Personal Identity Journey
Compelling personal brands grow from who you are — that’s why Kristina and I began by exploring her core: her Meaning in Life, Signature Strengths, and Personal Values. Over the course of three coaching sessions, Kristina gained deeper self-awareness through Positive Coaching and Positive Interventions grounded in Positive Psychology, supported by scientifically validated questionnaires, including her results from the VIA Strengths Finder®.
Step 2
Personal Storytelling
Before Kristina started writing her story, we reflected on her entire life — identifying key milestones, patterns, and connected events. Together, we defined her story’s narrative, aligned with her business goals. We then refined her story over three review sessions, selected accompanying images, and discussed the layout for digital use. We placed special focus on connecting her personal story to her work as a transformation expert through vision work.
Kristina's biggest wins from our collaboration
Creation of her brand identity's core based on Strengths, Values and Meaning in Life.
Baseline established for the development of her brand’s purpose, vision, and mission.
Clarity on the primary target group.
Creation of a core storytelling narrative as the foundation for future storytelling and business growth.
Written personal story capturing the experiences that shaped her most and revealing the deeper reason behind her work as a transformation expert.
Clarity and confidence regarding her business idea, self-employment, and life milestones — along with a deeper understanding of her Meaning in Life, Signature Strengths, and Personal Values, as well as the recovery of life memories and a renewed sense of gratitude toward her parents.

"Let’s go ahead and apply for the entry permits — by the time everything’s approved, Grandma will have changed her mind anyway.”
That one sentence from my dad turned out to mark one of the biggest turning points in my life — because, as it happened, Grandma never changed her mind.
I was seven when my parents told my brother and me that we were going to “move.” Within six months, they sold our apartment, our car, and everything that had felt familiar. We packed five suitcases and left our home — for good. We emigrated from Russia to Germany.
Since that day, change has been a constant companion in my life.
Ready to share your story? Let's meet!
When building your personal brand with me we start at the beginning. Everyone has a story to tell. Let me help you find your voice and let's make your story into something your audience can relate to and connect with. Uniting your personal brand with your true self will make it authentic and unique. And maybe you also feel even more empowered by telling it to the world. Let’s begin with a first video call and find out if you feel positive about working with me. I can’t wait to meet you!
Book your first chat with me. Let's see if we match and how I can bring value to you. The first call is on me.
45 minutes (free of cost)

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