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Rethinking personal branding
"Personal branding is about the personal rather than the branding.”
It’s more than a quote — it’s a truth. When you are your brand, your clients don’t buy services; they buy you — your personality, your presence, and the unique way only you can deliver what you do.
Most clients reach out to at least three different providers before deciding who to work with. In the age of online services and AI-powered tools, it’s never been easier to compare quotes, skills, prices, or generate content in seconds — which is exactly why it has become so much harder for you to truly stand out.
Being an expert in your field is the foundation for winning clients. But what ultimately gets them across the finish line is your unique personality. Because at the end of the day, people hire people — not brands.
Technology opens doors — but it’s your authenticity that builds connection, trust, and loyalty.
With my new approach to personal branding, we create exactly that —
a brand that:
begins with your true self,
grows from your story and vision,
is shaped by your values and beliefs,
is strengthened by your expertise and experience
— with the strategy that gives it direction and lasting impact.
This approach is built on the fusion of two essential disciplines — Positive Psychology and Brand Strategy.
Together, they allow me to do what authentic personal branding truly requires: helping you explore your core and shaping it with you into a personal brand that’s both deeply authentic and strategically grounded. I combine my active practice as a certified Positive Psychology Coach — working in a scientifically grounded way, based on the latest research in the field — with profound expertise in brand strategy.
The result is your most genuine personal brand — one that feels, sounds, and looks like you, is built to last, and helps you succeed in what you truly love.
My new approach, in a nutshell: a personal brand grows from who you are. Strategy gives it direction, psychology gives it depth, and your authenticity makes it relatable. The result is a compelling personal brand that reflects your true self — authentic, unique, and built to last.
How my new approach comes to life together with you
Every brand is unique because every person is. My approach comes to life through our collaboration — a process where your self-knowledge meets strategic guidance and psychological insight. Step by step, we build the foundation for a brand that truly reflects who you are and what you stand for.
Begin with your personality and explore your core
With the Personal Identity Journey, you’ll explore what truly defines you — your Meaning in Life, your Signature Strengths, and your Personal Values. Together, we’ll turn this new self-awareness into the foundation for your personal brand, helping you build something that feels genuine, and entirely you.
Transfer your true self to your personal brand
Your Meaning in Life is the starting point for defining your brand’s purpose — the higher meaning that gives your work direction and significance. Applying your Signature Strengths and Personal Values to your brand identity gives clients a clear sense of how you work and what it’s like to collaborate with you.
Set the narrative for your storytelling
Based on the KAIROS model, we reflect on the course of your life — from the day you were born until today — identifying recurring events, activities, habits, and important milestones. The insights gained from this reflection help us craft the narrative foundation for your personal story — a story that reflects your true self and the purpose behind your work — and that best supports your business goals. This story can also serve as an overarching theme for your future storytelling, providing inspiration and direction for keynote speeches, podcasts, and social media content, and offering a solid foundation from which future business ideas can grow.
A personal story is so much more than your About-section on your website. While the About-section describes why you are the best partner to solve your clients problem and focuses on your experience, skills and facts, your personal story answers why you do what you do on a deeper level. It is part of the foundation of your brand and the seed from which future ideas and growth can flourish. It is linked to the purpose, vision and mission of your brand identity. By sharing the experiences that shaped you most you help your clients build trust and an emotional connection to you and your personal brand. Always remember: Emotions generally leave a longer-lasting impression than pure knowledge of skills and facts.¹
Write your personal story
Finalize your holistic personal brand strategy
Your personal brand strategy brings together everything you’ve achieved so far and sets the course for your next five years in business. It’s built on three pillars that help you grow with clarity and confidence: your Brand Identity, grown from your true self, backed by Positive Psychology, and connected to your personal story; your Brand Strategy, created with pure marketing expertise to define your target audience, positioning, sales channels, and growth potential; and your Brand Framework, the creative layer that defines the naming, look and feel, and core messaging of your brand.
¹Cahill & McGaugh, 1995; Kensinger, 2009
The science behind my new approach -
Positive Psychology in a nutshell
Positive Psychology is the science of what makes life worth living. Psychologist Christopher Peterson (2008) described it as “a scientific approach to studying human thoughts, feelings, and behavior — with a focus on strengths instead of weaknesses, building the good in life instead of repairing the bad, and taking the lives of average people up to ‘great’ instead of merely helping those who are struggling reach ‘normal’.”
The field explores the emotions and strengths that help people flourish — such as happiness, gratitude, resilience, compassion, and purpose — and examines how these qualities can create more supportive workplaces and communities.
Two of its founding figures, Martin Seligman and Mihaly Csikszentmihalyi, proposed in the late 1990s that psychology should broaden its scope: rather than focusing solely on treating mental illness and dysfunction, it should also study what enables people to thrive, find meaning, and live fulfilling lives.
In my work, I apply the principles of Positive Psychology to help you explore your core, shape the vision, and define the purpose of your personal brand. I also integrate Positive Interventions — practical, scientifically grounded exercises — throughout our collaboration whenever they can help you move through challenges, gain clarity, or find renewed motivation.
Authenticity arises when you know yourself. Lived authenticity begins when you find the courage and confidence to show yourself as you are. Over the course of our lives, we have the opportunity to become more and more the person we have always been.
Authenticity makes the difference
Authenticity isn’t just a value — it’s the differentiator and your biggest asset. It’s the foundation from which your personal brand grows — the starting point that turns your true self into a brand that is relatable, unique, and memorable.
My approach is built on a strong belief. Every compelling personal brand begins with the person behind it. That’s why our journey starts with exploring your personality — uncovering your strengths, values, and personal meaning in life. Through this process, you gain clarity about what defines you at your core — the inner foundation that later evolves into your brand’s identity.
Getting to know your core not only helps you build your personal brand; it also enhances your self-awareness and overall well-being. Meaning, Strengths, and Values are key areas of Positive Psychology that are closely linked to life satisfaction and lasting fulfillment.
True authenticity isn’t about becoming someone new — it’s about returning to who you’ve always been.
Signature Strengths
Using at least four of your signature strengths in your daily life leads to a higher wellbeing. When you feel good you are more creative, see more opportunities and are able to come up with a broader range of solutions. Three factors which support your success.
Based on VIA Strength Finder® and your 24 character strengths, we identify and explore your signature strengths, these are the strengths which energize you and get you into flow.
When you also create your Personal brand strategy with me we will transfer your signature strengths to your personal brand, and ask what benefits your clients will get from them.
Personal Values
Personal values define what matters most to you and are never up for discussion. But if they are, you'll defend them with literally everything you have. Personal values not only help you better understand your own behavior and make decisions, they are also often the cause of conflict within yourself and with others. Being aware of your personal values is crucial for your inner balance and for understanding perspectives of others.
Based on the Value Ranking® of German Society for Positive Psychology, we explore your personal values to grow your self-awareness and empathy for others.
When you also create your Personal brand strategy with me we will transfer your values to your personal brand, and ask what they mean for your brand, work and collaborations.
Personal Meaning in Life
Your personal meaning in life is like the heavenly tent over your life and defines why you do what you do. Your meaning in life can be expressed in one single word and is true for every area of your life. It gives you orientation, helps you get through difficult times and make decisions. It gives meaning to your work and is closely linked with the purpose of your personal brand, provided you do what you truly love.
Based on the Positive Intervention “To be List” by German Association of Positive Psychology I help you find your meaning in life.
When you also create your Personal brand strategy with me we will use your Meaning in Life as starting point to identify the purpose of your personal brand answering the question "What is the higher meaning of your work?"
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Book your first chat with me. Let's see if we match and how I can bring value to you. The first call is on me.
45 minutes (free of cost)