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My Brand Identity
My brand identity is built holistically founded on my core and part of my brand strategy. As Personal Brand Strategist and Positive Coach I am my own brand and my brand is me. To layer the foundation for me to succeed and to do what I truly love, it is decisive that my true self and my brand's identity align.
By giving you insight into my brand identity, you shall gain transparency on What for? and Why? I do what I do, how I want to grow, what gets me into flow and what’s most important to me. Also and most importantly why choosing me as your partner is the smartest choice and what describes my clients best.
My Purpose
I empower you to succeed in what you truly love and help you get closer to the life you desire.
The purpose answers the question of higher meaning “What is your vocation being here on earth?” and is directly linked to your meaning in life.
My Vision
I help successful leaders transform into thought leaders.
The vision describe the positive picture of the future and how you want to evolve. It gives the answer to the question “Where do you see yourself in e.g. 5 years?”
My Mission
I am convinced that you have something to say and the world needs to hear it. I help you find your voice and tell your story. Together we create your personal brand holistically: your story, your vision, your purpose, your beliefs and your values will be the core of your brand to make it unique, emotional and relatable.
The mission answers the question “Why do you do what you do?”. The mission is close to the purpose but focused on the presence and answering to “Why?”, whereas the purpose is future-oriented and about sense answers the question “For what?”.
My Strengths and Beliefs
Creativity
I love trying new, untested ways and developing new perspectives. I do believe there are solutions for everything.
Curiosity
I am always interested in the big picture. I like change and am interested in differing opinions. I am drawn to everything which is new and outstanding.
Enthusiasm
Sharing my joy and inspiring with others is my way to go through life.
Authencity
I stand up for my beliefs no matter what. I know so much that I know - I don't know everything.
Humor
Humor is my way to break the ice and helps me to get through challenging times.
Perspective
I believe sharing my own experiences and knowledge can be helpful to others.
Hope
Everything will be fine in the end or it is not the end. If I believe in something I find a way to make it work even with resistance.
Character strengths describe all strengths that we naturally have within us. Character strengths can be evaluated scientifically and answer the question "What activities or actions give you a feeling of flow?"
My Values
I believe that lived authenticity is key to inner balance and enhances genuine connection.
I believe that communication is the key to (almost) everything.
In our collaboration I value joy, trust and an open communication the most.
In my work quality, structure and appreciation are my most important values.
Values describe what is really important to someone e.g. in the job, in relationships, with friends and family or with ourselves. Values answer the question “Which personal principles are so important that they are non-negotiable?”
My USP
My unique approach combines the science of Positive Psychology with the art of Brand Strategy — creating genuine personal brands built on your true self. With me, you get two professions in one: a passionate marketing expert with extensive experience across Europe’s consumer markets, and a compassionate, certified Positive Psychology Coach who asks the right questions by profession.
The unique selling proposition describes how your offer differs from services of other providers of the same field. It answers the question “Why is it smarter to work with you instead of working with someone else?”
My amazing clients
Successful, visionary individuals who are committed to creating meaningful impact through their work — and who are ready to build their brand from who they truly are.
Do you feel like I am talking about you?
I can't wait to meet you! Let's book your chemistry meeting with me.
The target group describes at the highest level who your services are tailored to.
Be proud of who you are, step into the light and let the world know about your unique gifts with authenticity, confidence and strategy.
What a strong brand identity can do for you
It gives you orientation
Clarity on your strategic goals, your reason and your meaning of your profession as well as
how you would like to work and with whom.
It describes your uniqueness enhancing your long-term success
Reason why you are the very best choice for your clients or in other words:
Your long-term plan to stand out from the crowd.
It builds trust and loyalty within your audience
Being your true self and letting your audience in on why and what for you do what you do,
helps new customers build trust and fosters relationships.
It creates emotion
By sharing your unique story and creating a personal brand based on your core, your brand becomes relatable and makes it is easy for your clients to build positive emotions for your brand.
It secures consistency
A brand experience that is cohesive and recognizable across all channels with a personal brand at its core
which looks, feels and sounds like you.
It gives you and your partners guidance
Defining your brand's strategic direction and communication including all verbal, emotional, and visual elements that define your brand. It is part of the brand book and forms the basis for collaboration with agencies and other partners.
A compelling personal brand strategy is built holistically and your long-term success plan to stand out. It makes sure your brand looks, feels and sounds like you across all channels. Brand strategies can evolve over time, just as you and your needs can change.
Ready to transform your identity into a brand identity?
Let me help you shine and succeed in what you truly love with authenticity, confidence and strategy. As your personal brand strategist I will coach, advise, inspire and empower you along your process to your very best personal brand. Let’s begin with a first video call and find out if you feel positive about working with me. I can’t wait to meet you!
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Book your first chat with me. Let's see if we match and how I can bring value to you. The first call is on me.
45 minutes (free of cost)