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Hi, I am Anna!
It took me a while to figure out what I truly wanted to do. Looking back it's the most natural consequence of what I experienced in my first life chapter (read my story if you like). Helping others find their voice, discover their light and shine is truly my most fulfilling work.
What began as a personal journey has become my professional purpose — I’m your holistic Personal Brand Strategist and Positive Psychology Coach, helping you build your unique personal brand with my new approach: founding your brand on your true self, grounding it in Positive Psychology, and shaping it through Brand Strategy — for a brand that looks, feels, and sounds like you.
Because in a world where AI and automation are increasingly part of everyday life,
humanity has never been more important — and your authenticity is what makes you stand out.
Before AI, being seen was enough. Today, being real is what makes you remembered.
That belief is at the heart of how I work.
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My work is founded on more than a century of professional marketing and PR experience in a wide variety of companies with my core competencies in brand strategy, brand marketing, product marketing and public relations, as well as my profound expertise as practising Positive Psychology Coach, based on ICF-accredited, scientifically grounded training with German Association of Positive Psychology.
I'm enriched by empowering people to succeed in what they truly love and helping them get closer to the life they desire. I'm drawn to excellence, and I'm inspired by everyone who makes a positive impact. I am impressed by people who reach for the stars with their talent and courage. I am very proud to be able to work today with the thought leaders of tomorrow, successful individuals with a vision and the mission to create a meaningful impact through their services or products. People who are ready to share their story with their audience and offer their competences to the world. Read more about my brand identity.
My entire approach is centered around you and your vision. Helping you shine is key to me. I will dedicate all my experience, competencies, knowledge, joy and enthusiasm to you to help you explore your identity, tell your story and create your unique personal brand holistically. Let's get started with a first video call!
I’ve fused my two areas of expertise — Marketing and Positive Psychology — into a new approach to branding:
one that builds genuine personal brands from the inside out.
In the age of AI, where authenticity matters more than ever,
I help you stand out for who you truly are — combining strategy, science, and heart.
Brands and agencies I loved working with
SmileDirectClub
Norges Sjømatråd
Peek & Cloppenburg
Van Graaf
radio.de
Orange Council
Red Rabbit
Splash Creative UK
socialnetworxs
Agency Scan
Room426.Relations
Dederichs, Reinecke & Partner
Golin Riga
Piabo PR
MuthKomm
Serviceplan HH
Hill+Knowlton Strategies
Mediaplus
IIIbrand communications
Drive by Heroes
I combine Marketing and Positive Psychology to shape a new kind of personal branding — authentic, evidence-based, and human. With me, you get two professions in one: a Brand Strategist and a Positive Psychology Coach.
My experience in short
3+ years professional Coaching experience
Positive Psychology | Systemic Positive Coaching | personal development | resource work | decision coaching | vision work| VIA Strength Finder® | personal values | meaning in life
ICF-certified 12-months training
100+ 1:1 coaching hours
5-star Google reviews
13+ years professional Marketing + PR experience
Product marketing | brand marketing | marketing strategy | marketing events | public relations | public affairs | crisis and reputation management | social media marketing | influencer marketing | analysis + planning + reporting
Regions and target groups
Several markets across Europe, especially Germany
Consumer | media | influencer | Michelin star chefs | industry stakeholders
Company types and industries
Start-up | industry disruptor | family business | governmental | listed | 8 to 5,000 employees
Health tech | fashion retail | seafood retail + gastronomy | streaming services
Marketing and PR channel experience
Paid and earned: print | online | social | TV | radio | out of home | in-store retail | live events | trade fairs | press trips | cooking competitions | (moving) content production | quantitative market research and focus groups | scientific studies
Agency experience
PR agency | creative agency | media agency | social media agency | campaign adaption agency | agency selection and onboarding
Budget and people responsibility
2+ million EUR
leading projects with intercultural teams of 2-15 people
Following international coaching standards as certified Systemic Positive Psychology Coach
Let's meet and make up your own mind
Exploring your core, finding your voice and telling your story is personal. One success factor of our joint work will be how well we match. Let’s begin with a first video call and find out if you feel positive about working with me. I can’t wait to meet you!
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Book your first chat with me. Let's see if we match and how I can bring value to you. The first call is on me.
45 minutes (free of cost)