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Personal Storytelling
Your story is where emotion begins.
It’s what makes your brand relatable, memorable, and deeply human —
especially in the age of AI.
Personal storytelling is about sharing the experiences that have shaped you most and the insights that guide you. When your audience learns who you are beyond your expertise and understands why you do what you do, they feel closer to your work — long before you ever meet.
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And always remember: People hire people, not brands.
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Your story is the narrative your brand is already longing to tell. When you craft and share it with intention, it infuses your brand with emotion and personality. It brings your values and your meaning to life — helping your audience connect with you, trust you, and remember you long before you ever meet.
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In the age of AI, authenticity has become your true differentiator.
Visibility can be generated in seconds — but being remembered comes from being real.
Technology can imitate style, but it cannot replicate the meaning, depth, and lived experience behind your story. Your voice is what makes your brand human.
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Explore the seven truths that help your brand stand out.
Seven truths why Personal Storytelling is
a Must have for your brand
Personal Storytelling infuses your brand with emotion
Your story helps your clients relate to you, build trust and connection before you even met.
Personal Storytelling gives your brand personality
Personal storytelling is more than the ABOUT section on your website. Being an expert in your field is the foundation for winning clients. What gets clients across the finish line is your personality. The essence of your story is linked to the purpose, vision and mission of your brand and explains why you do what you do.
Personal storytelling makes you stand out in the age of AI
Most clients listen at least to three pitches upon booking. Your personal story makes you stand out from your competitors and helps your customers remember you when it comes to decision making.
Personal storytelling helps people remember you
Most clients listen at least to three pitches upon booking. Your personal story makes you stand out from your competitors and helps your customers remember you when it comes to decision making.
Personal storytelling enhances your visibility
A strong personal story gives the media a compelling angle — and makes you the one they want to talk to. It opens doors to podcasts, talks, and interviews because people can already tell there’s more behind your name.
Personal storytelling helps your business grow
Your personal story is part of your brand identity, is linked to your purpose and the solid foundation from which future business ideas can grow.
Personal storytelling makes you efficient
Multi-channel use of your story: website, interviews, podcasts, key notes, pitches, workshops, trainings. Every time someone asks “Why do you do what you do?”, you’ll have an authentic, emotional story to share.
Personal Storytelling is pretty personal. Sometimes it can even feel a bit like a soul streepties. I promise you, taking this step will be worth it. You decide what you want to share. Your business partners will reward your openness with trust in you and your brand.
What makes a good story?
People read your story to the very end because they are caught within.​
The story describes who you are on a second layer.
The story is relatable to your audience and serves the goals you want to achieve.​
​The story creates emotions while reading.
The story is memorable, so if someone from your audience is about to make a choice,
they will remember your services together with (or even because) of your story.​
Three steps to your personal story
​When you work with me on your story, I help you find your voice and empower you to use it. I’ll be by your side from start to finish, ensuring you craft an authentic and compelling story that you love, enjoy sharing with your audience, and that serves your business goals.
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Personal Storytelling is a blend of one-on-one coaching and consulting.
Your writing process is based on biography coaching using the KAIROS model, combined with vision work and (optional) Meaning in Life to develop your story’s narrative. Three joint review sessions and Positive Feedforward will guide your writing process.
From start to finish, we ensure your text aligns with your chosen narrative. We focus on flow, readability, tone, sentiment, and key learnings, as well as language, grammar, and the story layout for digital use.
Our work concludes with a final reading.
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Step 1
Life reflection and setting the narrative
60min introduction KAIROS
4h workshop
(+ home prep time)
2 meetings in 3 weeks
Step 2
Process of story crafting
120min 1st and 2nd review
90min final review
(+ your writing time)
3 meetings in 4 weeks
Step 3
The finals
45min reading + celebration
Your invest
Time invest: 5 meetings and 1 workshop in 7 weeks (11.3h + your writing time)
Financial invest: EUR 2,500 (plus VAT)
Your result: Your story in writing and selected pictures, digital story layout
Ready to share your story? Let's meet!
When building your personal brand with me we start at the beginning. Everyone has a story to tell. Let me help you find your voice and let's make your story into something your audience can relate to and connect with. Uniting your personal brand with your true self will make it authentic and unique. And maybe you also feel even more empowered by telling it to the world. Let’s begin with a first video call and find out if you feel positive about working with me. I can’t wait to meet you!
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Book your first chat with me. Let's see if we match and how I can bring value to you. The first call is on me.
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45 minutes (free of cost)