Personal Identity Journey
Exploring your core.
Authenticity isn’t just a value — it’s the differentiator and your biggest asset. It’s the foundation from which your personal brand grows — the starting point that turns your true self into a brand that is relatable, unique, and memorable.
My way of creating personal brands is rooted in a strong belief: Every compelling personal brand begins with the person behind it. That’s why our journey starts with exploring your personality — uncovering your strengths, values, and personal meaning in life. Through this process, you gain clarity about what defines you at your core — the inner foundation that later evolves into your brand’s identity.
Getting to know your core not only helps you build your personal brand; it also enhances your self-awareness and overall well-being. Meaning, Strengths, and Values are key areas of Positive Psychology that are closely linked to life satisfaction and lasting fulfillment.
True authenticity isn’t about becoming someone new — it’s about returning to who you’ve always been.
Authenticity arises when you know yourself.
Lived authenticity begins when you find the courage and confidence to show yourself as you are.
Over the course of our lives, we have the opportunity to become more and more the person we have always been.
Signature strengths
Using at least four of your signature strengths in your daily life leads to a higher wellbeing.
When you feel good you are more creative, see more opportunities and are able to come up with a broader range of solutions. Three factors which support your success.
Based on VIA Strength Finder® and your 24 character strengths, we identify and explore your signature strengths, these are the strengths which energize you and get you into flow.
When you also create your Personal brand strategy with me we will transfer your signature strengths to your personal brand, and ask what benefits your clients will get from them.
Personal values
Personal values define what matters most to you and are never up for discussion.
But if they are, you'll defend them with literally everything you have. Personal values not only help you better understand your own behavior and make decisions, they are also often the cause of conflict within yourself and with others. Being aware of your personal values is crucial for your inner balance and for understanding perspectives of others.
Based on the Value Ranking® of German Society for Positive Psychology, we explore your personal values to grow your self-awareness and empathy for others.
When you also create your Personal brand strategy with me we will transfer your values to your personal brand, and ask what they mean for your brand, work and collaborations.
Meaning in life
Your meaning in life is like the heavenly tent over your life and defines why you do what you do.
Your meaning in life can be expressed in one single word and is true for every area of your life. It gives you orientation, helps you get through difficult times and make decisions. It gives meaning to your work and is closely linked with the purpose of your personal brand, provided you do what you truly love.
Based on the Positive Intervention “To be List” by German Association of Positive Psychology I help you find your meaning in life.
When you also create your Personal brand strategy with me we will use your Meaning in Life as starting point to identify the purpose of your personal brand answering the question "What is the higher meaning of your work?"
Ready to share your story? Let's meet!
When building your personal brand with me we start at the beginning. Everyone has a story to tell. Let me help you find your voice and let's make your story into something your audience can relate to and connect with. Uniting your personal brand with your true self will make it authentic and unique. And maybe you also feel even more empowered by telling it to the world. Let’s begin with a first video call and find out if you feel positive about working with me. I can’t wait to meet you!
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Book your first chat with me. Let's see if we match and how I can bring value to you. The first call is on me.
45 minutes (free of cost)