Portfolio
Personal brand development begins with the person behind the brand.
Today, people choose who to work with based on meaning and connection. The most relevant personal brands grow from a clear sense of identity — and from a personal brand story that reflects the experiences that shaped the person behind the brand, explains why they do what they do, and gives the brand a foundation from which everything else can grow.
This is the foundation of the TrueSelf Method™.
My work guides you through the full journey of personal brand development — starting with your Personal Brand Story, where everything begins and future ideas grow from. From there, the Personal Identity Journey brings clarity to your core — forming the foundation for your brand’s identity.
Building on this, Personal Brand Architecture gives your brand a heart and a structure — by defining its purpose, vision, direction, and the framework that holds it together over time.
The result is a personal brand that feels human, real, and authentic — and is unmistakably unique, because it is built from who you truly are.
Personal Brand Story
Where your brand begins — with the story behind it.
Your investment: EUR 2,800
Your time commitment: 1 KAIROS introduction, 1 KAIROS workshop, 5-6 story development and review sessions, 1 closing moment across 7-9 weeks
(16-18 hours plus your individual preparation and writing time)
Your result: your brand story in writing and selected pictures, digital story layout
Your story is where everything begins — it shows how you became the person you are today and why you do what you do.
As the story behind your brand, it brings meaning, emotion, and context — making your brand deeply human, relatable, and memorable.
Learn how your story becomes the foundation of your brand.
Explore Berit's story.
See how a personal story becomes the foundation of a personal brand.
Personal Identity Journey
Exploring your core — the identity behind your brand.
Your investment: EUR 1,700
Your time commitment: 5 coaching sessions across 3-5 weeks
(11 hours plus your individual preparation)
Your result: clarity about your signature strengths, values + meaning in life
Your personal brand should reflect who you truly are — which is why understanding your core matters.
The Personal Identity Journey supports you in exploring the identity behind your brand: your signature strengths, your personal values, and your meaning in life.
This clarity becomes the inner reference for shaping a personal brand that truly reflects you.
The journey takes place in a 1:1 coaching setting and is grounded in scientifically validated tools from Positive Psychology, including the VIA Strengths Finder®.
All insights are carried forward into the next step of your brand development.
Personal Brand Architecture
Bringing heart, direction, and structure into your brand.
Your investment: EUR 5,100
Your time commitment: 6 strategic development sessions and 1 closing moment across 7-12 weeks
(32 hours plus your individual preparation)
Your result: complete Personal Brand Architecture — defining your brand’s identity, direction, and framework
This is where your personal brand comes together.
In the Personal Brand Architecture, we translate your story and identity into a coherent brand that is built to last — aligning who you are with the direction your brand takes and how it shows up in the world.
Together, we shape three layered dimensions:
BRAND IDENTITY
Purpose | Vision | Mission | Strengths | Values | USP
BRAND DIRECTION
Target group | Positioning | Sales channels | Growth potentials
BRAND FRAMEWORK
Brand Framework | Brand Experience | Key messaging
Optional Architecture Extension:
Signature Product Development
In some projects, it becomes clear that the combination of competencies, experience, purpose, and vision of a person has the potential to result in something new — a distinctive signature product, method, or programme that becomes an integral part of the personal brand.
When this happens, I recommend going deeper and extending our collaboration through three additional strategic development sessions dedicated to such a signature product:
SIGNATURE PRODUCT DEVELOPMENT
Context and Rationale | Scientific Grounding | Definition | Structure | Impact Logic | Impact Chain | Core Components | Application Fields
STRATEGIC BRAND INTEGRATION
Positioning and Strategic Role within your brand | Growth Potential and Future Development Opportunities
Additional investment: EUR 2,500
Developing your Personal Brand Architecture gives your brand grounding, clarity, orientation, guidance, and consistency — shaping a brand that feels true to you and your audience, stands clearly, and can grow over time.
Explore the CONNECTED GROWTH™ case.
See how a personal brand evolved into a complete brand architecture and signature product.
Growth Mindset Coaching
Supporting the mindset that enables your growth.
Your investment: EUR 350 per 120 min
Your time commitment: flexible two-hour sessions based on your needs
Your result: greater clarity, personal growth, and a mindset that supports the direction you want to take.
Growth Mindset Coaching offers a structured and supportive space to work with inner dynamics that influence how you decide, act, and move forward — especially in phases of transition, uncertainty, or growth.
It supports you in strengthening self-trust, navigating challenges, and staying connected to your vision — either alongside the TrueSelf Method™ or as a standalone process.
Work with me in a complete journey
A coherent way to develop your personal brand — from story to identity to architecture.
The TrueSelf Brand Journeys bring together the core elements of my work into one connected process.
They are designed for those who want to develop their personal brand with continuity and intention — allowing each step to build naturally on the one before.
Each journey unfolds over several weeks within a clear structure, allowing space for depth, reflection, and integration.
The TrueSelf Brand Journey
A coherent, inside-out process to develop a personal brand that is truly yours.
This journey brings together the three core steps of the TrueSelf Method™ into one continuous development process:
your Personal Brand Story, Personal Identity Journey, and Personal Brand Architecture.
It’s designed for those who want to develop their personal brand in one coherent flow, with depth, clarity, and intention — rather than in separate steps.
Includes: Personal Brand Story · Personal Identity Journey · Personal Brand Architecture
Your investment: EUR 8,300
The TrueSelf Brand Journey — with Growth Mindset Coaching
The complete brand development journey — supported by Growth Mindset Coaching.
This journey includes the full TrueSelf Brand Journey and adds Growth Mindset Coaching as a continuous support layer.
It’s suited for those who know that inner growth and brand development go hand in hand — and who want to be supported on both levels throughout the process.
Includes: Personal Brand Story · Personal Identity Journey · Personal Brand Architecture ·
3 x 120 minutes Growth Mindset Coaching
Your investment: EUR 9,000
Personal branding is more about the ‘personal’ rather than the ‘branding.’ It is your uniqueness and authenticity that make your brand stand out and create trust and connection with your audience.
How I bring value to you
Working with me is more than building a personal brand.
It is about building a brand that is true to you — and strong enough to carry you for years to come.
Because personal branding begins with the person behind it.
When your brand grows from your true self, it feels real. It feels human. And it lasts.
That is exactly what the TrueSelf Method™ makes possible.
It brings you back to what matters most — who you are, what has shaped you, and what you want to stand for.
From there, we craft a brand that reflects your identity with depth and integrity — and gives it direction and form.
The result is a personal brand that feels true to you.
A brand you can stand in — not perform.
You leave with inner clarity that holds.
Confidence that comes from alignment, not from polishing yourself into something you are not.
And a brand that can grow with you, unfolding naturally from its core.
This work is grounded in the TrueSelf Method™ — rooted in the true self and creating personal brands that feel deeply human, foster real connection, and help you succeed in what you truly love.
How I work
Work frame
Online and cloud based
AI integrated
Meetings 09.00-15.30 CET
English and German
Consulting
Individual
Solution-oriented
Competent
Reliable
Closing moment
Joint reflection
Positive feed-forward
Individual review
Collaboration
Joyful
Trusting
Transparent
Co-creation
Coaching
Client-centered
Resource-oriented
Systemic / holistic
Science-based
Execution
Efficient
Precise
High standards
Following a set plan
Workshop
Communicative
Situational
Structured
Goal-oriented
Rooted in humanity. Enhanced by technology.
AI has become a trusted collaborator in my work — not to create stories, but to refine ideas and express what already lives within you. It helps me work more efficiently and think more broadly. Yet it still needs the context, empathy, and human depth I bring to deliver meaningful results — because, in the end, AI may assist, but it’s my humanity that gives direction.
In the age of AI, authenticity is what truly stands out — because real connection can’t be automated.
Transparency on fees
My fees are your investment in the future of your business.
Our collaboration is based on a signed offer with a detailed overview of your investment, your results, and a project schedule with all your reserved dates.
Consulting fees
My consulting fees are based on a daily rate of EUR 1,300 and an hourly rate of EUR 130, in line with senior pricing in the German agency market.
Coaching fees
My coaching fees for individuals follow the German average of EUR 175 per hour (Rauen study 2024).
Invoicing & logistics
Individual services are invoiced in full upfront.
Journeys are invoiced 50% upon booking and 50% upon completion, within a timeframe of four months after booking.
Travel expenses are billed at actual cost.
All prices are exclusive of VAT.
Let's start with a first video call.
Exploring your core, finding your voice and telling your story is personal. One success factor of our joint work will be how well we match. Let’s begin with a first video call and find out if you feel positive about working with me. I can’t wait to meet you!
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Book your first chat with me. Let's see if we match and how I can bring value to you. The first call is on me.
45 minutes (free of cost)